Top 4 Social Media Trends in 2020

These days, you cannot separate people from social media, it’s so clear that many people spend a good part of their days on social media trying to stay up to date with things they care about and that is why marketers have flocked to social media to connect with potential customers.  As a marketer, you need to know that social media is dynamic and there is a need to keep up with the trends. This will help you come up with a social media strategy that ensures your brand stands out from the rest. Now here are the 4 hottest social media trends to get excited about in 2020.

Trend number 1- Removal of likes from Instagram

I don’t know about you but personally, every time I see a post on Instagram I must check how many likes it has attracted leave alone the comments. Now imagine not being able to see the likes on other people’s posts.

Instagram has already experimented with removing likes in seven countries. This is meant to change the users’ focus to the photos and videos and not on the likes.  Luckily, likes haven’t been scrapped off completely, you will still be able to see likes in your own posts just not other people’s posts

On the other side, I think that if Instagram removes likes then brands won’t be able to measure the direct impact of their campaigns as easily as they do now. This might force brands to invest in Instagram Ads which they can easily track their ROI.

Trend number 2: From Facebook News Feed to Facebook Stories

After over a decade of Facebook's News Feed, Facebook is now turning it’s the focus to stories. Facebook Stories are typically News Feeds that rely on visual information rather than written. They are  full-screen photos, videos that are only available for 24 hours, photos play for five seconds, while videos play for 20 seconds

When Facebook first launched Stories, a lot of people didn’t see the point because that’s what Snapchat and Instagram were for. But the numbers don’t lie: over 500 million people are engaging with this feature and the numbers are rising.

 As a marketer if you want your brand to be seen then it’s the high time you delight your customers with some visual content on Facebook then once you know who is  watching your stories it will be easier to adjust your targeting efforts

Trend number 3- video content continues to dominate

In the past, we have witnessed trends come and we get thrilled about them but they don’t last. On the other hand, some trends like video marketing are here to stay; it is a complete game changer. Today it is the preferred medium by most marketers seeking to put their content out there and increase their engagement. Consumers want to see the product in action. An information-rich, accessible, and user-friendly video content can build a great online following and boost your ROI.

Trend number 4 - Influencer marketing continues to boom

Have you recently purchased a certain product just because a certain person you admire is using it?

Influencer marketing uses popular content creators to create brand awareness through different channels such as YouTube, Instagram etc. The influencer can influence his/her followers purchasing decisions.

Before the advent of social media, traditional marketing ruled but now influencer marketing has become so popular that brands are reallocating their advertising budget from traditional marketing methods like advertising to digital channels in order to increase reach. This is not going to change in 2020, we expect to see the influencer marketing industry grow more this year.

And with that, we wrap up the most recent new and shiny social media trends in 2020. Don’t forget to evaluate a trend to ensure it is right for your brand before incorporating it into your social media marketing strategy.