These days, you cannot separate people from social media, it’s
so clear that many people spend a good part of their days on social media
trying to stay up to date with things they care about and that is why marketers
have flocked to social media to connect with potential customers. As a marketer, you need to know that social
media is dynamic and there is a need to keep up with the trends. This will help
you come up with a social media strategy that ensures your brand stands out
from the rest. Now here are the 4 hottest social media trends to get excited
about in 2020.
Trend number 1- Removal
of likes from Instagram
I don’t know about you but personally, every time I see a
post on Instagram I must check how many likes it has attracted leave alone the
comments. Now imagine not being able to see the likes on other people’s posts.
Instagram has already experimented with removing likes in
seven countries. This is meant to change the users’ focus to the photos and
videos and not on the likes. Luckily,
likes haven’t been scrapped off completely, you will still be able to see likes
in your own posts just not other people’s posts
On the other side, I think that if Instagram removes likes then brands won’t be able to
measure the direct impact of their campaigns as easily as they do now. This
might force brands to invest in Instagram Ads which they can easily track their
ROI.
Trend number 2: From
Facebook News Feed to Facebook Stories
After over a decade of Facebook's News Feed, Facebook is now
turning it’s the focus to stories. Facebook Stories are typically News Feeds
that rely on visual information rather than written. They are full-screen photos, videos that are only
available for 24 hours, photos play for five seconds, while videos play for 20
seconds
When Facebook first launched Stories, a lot of people didn’t
see the point because that’s what Snapchat and Instagram were for. But the
numbers don’t lie: over 500 million people are engaging with this feature and
the numbers are rising.
As a marketer if you
want your brand to be seen then it’s the high time you delight your customers
with some visual content on Facebook then once you know who is watching your stories it will be easier to adjust
your targeting efforts
Trend number 3- video
content continues to dominate
In the past, we have witnessed trends come and we get
thrilled about them but they don’t last. On the other hand, some trends like
video marketing are here to stay; it is a complete game changer. Today it is
the preferred medium by most marketers seeking to put their content out there
and increase their engagement. Consumers want to see the product in action. An
information-rich, accessible, and user-friendly video content can build a great
online following and boost your ROI.
Trend number 4 - Influencer
marketing continues to boom
Have you recently purchased a certain product just because a
certain person you admire is using it?
Influencer marketing uses popular content creators to create
brand awareness through different channels such as YouTube, Instagram etc. The
influencer can influence his/her followers purchasing decisions.
Before the advent of social media, traditional marketing
ruled but now influencer marketing has become so popular that brands are reallocating
their advertising budget from traditional marketing methods like advertising to
digital channels in order to increase reach. This is not going to change in
2020, we expect to see the influencer marketing industry grow more this year.
And with that, we wrap up the most recent new and shiny
social media trends in 2020. Don’t forget to evaluate a trend to ensure it is
right for your brand before incorporating it into your social media marketing
strategy.
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