Building a strong social media presence is so important in this era. Social media marketing has become an important marketing strategy for businesses whether big or small. Consistently producing quality and relevant social media content, however, can be a bit taxing and time-consuming. Social media marketing can quickly consume your valuable time if you’re not cautious. Here are tips that will help you save time when marketing on social media.
#Tip 1. Set your goals right.
If you want to incorporate social media marketing into your marketing strategy, you should first set clear goals. Turning to social media without a clear knowledge of what you want is counterproductive and a waste of time. Know who your target audience is, what you want to achieve, and how you will achieve it. Your goals will also help you measure your success.
#Tip 2. Use automation software.
While planning out your social media posts earlier saves time, you can save more time by using automation software that can be set up to post content on your behalf whether. You can sign up for tools that allow you to schedule your posts days or weeks before. It is better to spend some hours at once coming up with social media posts for a given period rather than get spending so much time with it every single day.
Examples of softwares you can use to schedule social media posts include Buffer, Hootsuite and HubSpot. Others such as IFTTT and Zapier can automatically post WordPress blogs to your social media pages.
#Tip 3. Save your hashtags
Using hashtags when posting is necessary for categorizing content and increasing engagement. Save all the hashtags you are likely to use in a note on your phone or computer so that you can easily add them to your content while posting. You can find some relevant and trending hashtags with tools like Twitonomy, Hashtagify.me and RiteTag
#Tip 4. Share Content
Coming up with new content every time can be overwhelming. In this case, user generated content can be very effective. User generated content is content that has been created by your fans. This helps you save time, and decrease content creation cost. It also makes your account much interesting and cajoles the person who had posted it
#Tip 5. Get a mobile device.
If you have a smartphone or tablet, you will no longer have to be at your work station or have your computer to post on social media. You can go about other businesses and still post content from your phone wherever you are as long as there is an internet connection. Apps like Pocket let you store content you find online in one place until you’re ready to use it.
#Tip 7: Drop some platforms
Some platforms may promise a whole lot of value and a solid return on your investment but you may later realize that they don’t work for your brand. Dropping such platforms can help you focus your effort to platforms that give you better results.
#Tip 8: Republish your content
When going through your analytics you may identify old posts that attracted more traffic and you can update them with relevant content if things have changed and they are now outdated and repost. This strategy will save you enormous time and it will be a favor to your new followers who had not seen it.