Importance of Using Videos on Social Media.

Social media platforms are a fantastic option to reach millions  of people all around the world and it  offers one of the best ways to  interact with target audiences. It  also provides a number of opportunities for growth and it helps businesses raise awareness and build  stronger brands. However, many companies who heavily invest in social media are missing a trick by failing to make video a mainstay of their social strategy. Leveraging video on social media is necessary to capture and satisfy a content-hungry audience.

 Come to think of it, if a picture is worth a thousand words then a video must be worth a million words, right? Video content is one of the most impactful, adaptable and profitable digital marketing tool at your disposal, you’ll want to make it a key part of your social media marketing strategy.
Social media habits are changing and all of a sudden the old tricks are not working as they used to. Video content marketing is becoming more and more popular and it has become the key to success for many brands. Through video content brands are able to break through the latest algorithm of changes and grow their businesses. If you are planning to start or revamp your digital marketing strategy then you will need to focus on video content creation, it will definitely be worth your time. The reach of video content is farfetched.

Here are a few things you will need to keep in mind as you create your video content.

1. The quality of the videos
It goes without saying that quality matters over quantity— and it's no different when it comes to video content. You want people to fully consume your videos, the only way to get them to do so, is to create a high quality video.

2. Catch the attention of your target audience
People flock to social media to get informed and most importantly, entertained. Make sure that your, videos are fun, engaging  and enjoyable enough to  capture and retain the audience’s  attention.

3. Shoot your videos horizontally
 Horizontal format videos are more superior to vertical videos. Also, most people these days are using widescreens eg laptops and TVs and horizontal videos would be more appealing.

4. Upload native video content
So you have created your video, uploaded it on You Tube and now you want to share the link on other social media pages.  No, that’s not right; you will be sabotaging your video’s probability of being seen. Native videos get more views than shared video links.

5. Make the first  10 seconds count
Research shows that the average concentration span of human beings is 8 seconds; this means that people may not have the patience to watch long comprehensive content   and that is why you need to make your videos as interesting as possible and pass your message within the first ten seconds.

6. Add a call to action
In order to get a good ROI from your social media video marketing efforts, you need to have a strong and clear call to action. If you are not encouraging your audience to act, then what’s the use of creating social media video content for your brand?

If you haven’t incorporated video content marketing into your social media l marketing campaign, now you know that you should. You will also need the tools to get you started. If you’re more of hands off kind of person that doesn’t like to get too technical, then consider hiring a social media management agency to help you create and promote your video content.