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The role and importance of PR in
society has increased and more people, including the almighty CEOs, are seeing
why it is difficult to attain success without these professionals. If some
of the people you work with that are not in your industry are still skeptical
about what you do, you might want to share these quotes with them.
PR defined
“If a young man tells his date how
handsome, smart and successful he is – that’s advertising. If the young man
tells his date she’s intelligent, looks lovely, and is a great
conversationalist, he’s saying the right things to the right person and that’s
marketing. If someone else tells the young woman how handsome, smart and successful
her date is – that’s PR.” – S. H. Simmons
"The history of PR is… a history
of a battle for what is reality and how people will see and understand
reality." – Stuart Ewen
“Everything you do or say is
public relations.” – Unknown
The Art and Magic of PR
“Public-relations specialists make
flower arrangements of the facts, placing them so the wilted and less
attractive petals are hidden by sturdy blooms.” – Alan Harrington
"PR is a mix of journalism,
psychology, and lawyering – it’s an ever-changing and always interesting
landscape." – Ronn Torossian
PR professionals are “professional
political strategists, able on behalf of their clients to manipulate the media
– planting a story here, a rumour there, a tip-off somewhere else – so
that any piece of news is tailored to show them in the best possible light.” –
Michael Shea
Yes, PR upholds ethics
"PR means telling the truth and
working ethically – even when all the media want is headlines and all the
public wants is scapegoats. Public relations fails when there is no
integrity." – Viv Segal of Sefin Marketing
“We believe PR should be practiced to
serve the public interest, to develop mutual understanding between
organizations and their publics.” – James E. Grunig
“Publicity is a great purifier because
it sets in action the forces of public opinion, and in this country public
opinion controls the courses of the nation." – Charles Evans Hughes
Imaging in PR
“It takes 20 years to build a
reputation and five minutes to ruin it. If you think about that, you'll do
things differently.” – Warren Buffet
“There is only one thing in the world
worse that being talked about, and that is not being talked about.”- Oscar
Wilde
"It is generally much more
shameful to lose a good reputation than never to have acquired it.” – Pliny the Elder
"What kills a skunk is the
publicity it gives itself." – Abraham Lincoln
“If you don't tell your story,
someone else will.” – Unknown
PR is important!
“Without publicity there is no
prosperity.” – Yakov Zel'dovich
"If I was down to the last
dollar of my marketing budget I'd spend it on PR!" – Bill Gates
“Historically, PR, Marketing and
Advertising budgets are the first to be cut; however, that could be one of the
first mistakes a business makes in an economic crisis.” – CBSMarketwatch
“Nobody counts the number of ads you
run; they just remember the impression you make.” – Bill Bernbach, advertising
pioneer and founder of DDB
"Some are born great, some
achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin
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