Ever wondered how to increase your website traffic using Twitter? Here are a few tips on how to:
1. Initiate a Personal
Connection
Everyone
loves to feel special. You can
create this special bond with your Twitter followers by sending them personal
direct messages.
When
new Tweeps on Twitter choose to follow you, take a moment to check out their
bio and their tweets. If they are an ideal prospect, or a potential
connection, then take a moment to introduce yourself and share what you like
about their page.
Don't
jump in with a sale or pushing your business, instead tell them how you can
relate to their bio or what you like about their tweets. It's important
to establish a real, personal connection FIRST!
2. Add Keywords to Your Short Bio & Tweets
By
adding keyword phrases to your short bio and tweets, you make it easier for
ideal prospects to find you. There is a difference in action between
prospects who are hanging out and prospects who are ready to buy.
Prospects
who are ready to buy are doing specific searches. They are typing keyword
phrases into their Google search boxes and Twitter search boxes. They want the information and
help they desire...and they want it NOW.
Think
about your own behavior, when you are ready to buy a scarf you DON'T go to
google and type in "scarf". Why, because that would be too
vague and super unhelpful. Instead, if you're ready to buy a scarf you may type
in "royal blue knit scarf". Typing in the keyword phrase is
going to get you much closer to your desired goal of a new scarf.
So,
use keyword phrases that are relevant to your niche product or service and make
it easier for buying prospects to find you!
3. Include Your URL In Your Bio
First
you want to be sure that your website URL is apart of your bio. Also, if
possible, you want to share a URL that links Twitter followers directly to a
private page on your website. The purpose of this private page is to only
welcome Twitter followers. (Again, you want your followers to feel special! )
However,
having your URL in your Twitter bio is not enough because followers don't
actually visit your Twitter page that often. Instead, they interact with your
tweets in their home feed.
Thus,
it is important that you tweet about your website and provide the link in the
tweet. This way people will be reminded of your website and where they can
learn more.
4. Custom Design Your Background Space
Twitter
not only allows you the opportunity to create a profile, but you can also
design your own profile background. This is HUGE! Your Twitter background can
speak volumes towards who you are, what you do and how people can learn
more.
Your
Twitter background can have a picture of you, your business logo, your latest
product or book. It can show a picture image of a testimonial or a link
to a free offer or special deal.
Have
fun with your background but keep it clear. You want to make sure it is
really easy for visitors to understand what you do, why you do it and how they
can take action. Ultimately, you want visitors to take action. So, give
them a reason to follow through and make it super easy.
5. Offer Exclusive Deals to Twitter Followers
If
you haven't already noticed the theme of this article is to make your Twitter followers feel
special. (That's when the magic happens!) And,
exclusive deals for followers does just this. It also keeps them coming
back to check in frequently because they know you offer special deals.
Don't
make it complicated. Most of the time Entrepreneurs don't offer deals
because they over think them or try to make them more complicated than
necessary. Keep any exclusive offer simple and fun.
For
example, you could post: "20% off all dating profile critic if you
schedule today - Exclusive for our Twitter followers. Just mention you saw this
post." You
can even start a deal of the week. This will keep followers coming back
week after week after week!
Which
of these 5 magical Twitter strategies called out to you? How will you begin implementing
it?
By Kim Garst
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