Tuesday, 26 March 2013

At 22 Years, she wrote Uhuru's victory speech and she is doing much more...

Glass House PR is a dynamic Firm and one of the fastest growing PR firm in Kenya today. We have been running a campaign online especially on twitter with the hashtag #kenyanpeoplearise. We decided to Interview a young lady by the name Julie Wang'ombe who has risen above mediocrity and decided to be part of the change needed in  Kenya.  This is what she had to say:  Ladies and Gentlemen meet Julie :


So who is Julie?

I’m a 22 year old student at United States International University; a spoken word artist who recently took a stab at political speech-writing; and, most importantly, I’m a believer in Jesus Christ- the Son of God. 

Everyone has been calling you for interviews after the victory speech you did for the President elect, how do you feel about that?
Well, it’s all happened really fast. The attention isn't bad though, it’s created opportunities to meet and interact with people I otherwise may never have talked to. It opens doors for new conversations; new relationships and new experiences that contribute to helping me figure out who I am, what I’m good at and what I want to spend my life doing. That’s something I’m grateful for. 


You also prayed for the President-elect during the Catholic University event, but no one has interviewed you about it? In regard to this do you think some Kenyans are skeptical about God?

I think that may have been the most succinct prayer that’s ever been offered at such an official function. First, for the record, there was no prior plan to have me pray.  It was all decided about 2 minutes before I walked out onto the stage. [Thank God I wore a dress that day!]


Well, I don’t know that Kenyans are skeptical about God. Of course everywhere in the world there are those who doubt the existence of God but the vast majority of Kenyans subscribe to one religious belief system or another- with many professing to be followers of Christ.  So i would say skepticism is not prevalent. 



Of all the interviews you have had for the last few weeks, which interview excited you?



The first interview was BBC which, by virtue of the renowned of BBC, was pretty exciting. I enjoyed talking to Philip Mwaniki (Buzz) and also being profiled by Cathy Gathoni of Reuters – that particular interview featured a couple of girl friends and a few fellow writers/poets including Number8; Benjamin Sulle and Cornell Ngare. It was fun hanging out with them and listening to them perform. 



How did you manage to be where you are at 22?

      Ha ha. Wow, my mother and I were analyzing this and honestly, the hand of God is behind everything that is going on in my life: the fact that I’m in back in University, the fact that I helped write a victory speech for the President-elect, the fact that I’ve performed at so many interesting functions including one where I heard one of my preferred presidents: Paul Kagame, speak.  It may sound like the cliché of Christianity but truth is: It’s Jesus. 


What makes you stand out from your peers?
Do I stand out? I’ve heard that I don’t act my age. Throughout my teenage years  I was accused of secretly being an adult. Now I’m an adult but I think people assume I’m older than I am.  I guess I’m a serious person, at heart and I think a lot. Sometimes too much!


Do you think that as Kenyans, especially the Young people have embraced mediocrity?

Generalizations tend to hurt more than help. I’m surrounded by young people who consistently inspire me to aim higher, be better, think harder and do more. I think there are a lot of young people who are doing great things and who have massive amounts of talent.  With Kenya, Africa and the World, focusing more on youth empowerment we, the young people, have to realize that this is our time. We decide where this continent is going. We decide whether we will be lost to drug-abuse, recklessness, time-wasting, cynicism and violence or whether we’ll defy society’s low expectations of us and set an example for all! 


Could you share with us some of your values, and what inspires you?

One thing I’m coming to see is the importance of discipline and the importance of learning how to make good decisions. Growth; whether spiritual, mental or professional, can’t be attained without discipline and destinations cannot be reached apart from a myriad of decisions throughout the journey. The Bible helps us become better decision makers if we continually strive to apply it.   


What do you think should be done for Kenyans to arise above mediocrity and tribalism?

We have to give up our self-given right to believe in the sanctity and superiority of our individual cultures. We need to realize that no human being is born better or worse than the other. I think the key lies in emphasizing our common humanity and still celebrating the differences that exist amongst us. Our constitution says that we are all equal before the law. We need to strive to see this reality played out in Kenya.

The truth is: all of us have a moral responsibility to tackle national issues: from poverty, to unemployment, to tribalism and we have to realize that it’s in our best interests to fulfill this obligation. (Crime affects us all, internal strife affects us all, corruption affects us all and if we don’t think so- we’re living in a delusional place). Parents need to teach their children the principles of equality and ensure that they don’t pass on propaganda about other groups; teachers need to do the same with students; we, as individuals, need to actively develop relationships across conventional barriers and to develop an appreciation for diversity while learning to disagree with decorum. I’m currently reading things fall apart and I would use that popular title in my advice to Kenyans: things fall apart when people fail to pull together. Our future will only be better than our present if we are unified in our efforts to build our nation and to tackle the social ills that hound so many Kenyans. 


According to you, do you agree that one can only find their purpose by surrendering their lives totally to God? How is this true in your life?
The Christian’s purpose is to surrender their lives totally to God! It is an end, not a means to an end. To quote Ecclesiastes: ‘Fear God, obey his commandments- that is the whole duty of man’ (Ecclesiases 12:13) -  and the evidence that we fear God will be seen in all the practical details of how we live our lives.


We gather that you are launching your album in August what plans do you have? Could you also let your fans know what to expect?
The plans are coming together so far that's what I can say for now,  Follow  me on twitter (@juliewangombe)  and face book (Julie Wangombe) and I’ll keep you posted!


Sunday, 17 March 2013

Magic Twitter Strategies To Increase Website Traffic

Ever wondered how to increase your website traffic using Twitter? Here are a few tips on how to:
 
1.  Initiate a Personal Connection
Everyone loves to feel special.  You can create this special bond with your Twitter followers by sending them personal direct messages. 
When new Tweeps on Twitter choose to follow you, take a moment to check out their bio and their tweets.  If they are an ideal prospect, or a potential connection, then take a moment to introduce yourself and share what you like about their page.
Don't jump in with a sale or pushing your business, instead tell them how you can relate to their bio or what you like about their tweets.  It's important to establish a real, personal connection FIRST!

2.  Add Keywords to Your Short Bio & Tweets
By adding keyword phrases to your short bio and tweets, you make it easier for ideal prospects to find you.  There is a difference in action between prospects who are hanging out and prospects who are ready to buy. 

Prospects who are ready to buy are doing specific searches.  They are typing keyword phrases into their Google search boxes and Twitter search boxes.  They want the information and help they desire...and they want it NOW.

Think about your own behavior, when you are ready to buy a scarf you DON'T go to google and type in "scarf".  Why, because that would be too vague and super unhelpful. Instead, if you're ready to buy a scarf you may type in "royal blue knit scarf".  Typing in the keyword phrase is going to get you much closer to your desired goal of a new scarf.

So, use keyword phrases that are relevant to your niche product or service and make it easier for buying prospects to find you! 

3.  Include Your URL In Your Bio
First you want to be sure that your website URL is apart of your bio.  Also, if possible, you want to share a URL that links Twitter followers directly to a private page on your website.  The purpose of this private page is to only welcome Twitter followers. (Again, you want your followers to feel special! )

However, having your URL in your Twitter bio is not enough because followers don't actually visit your Twitter page that often. Instead, they interact with your tweets in their home feed.

Thus, it is important that you tweet about your website and provide the link in the tweet. This way people will be reminded of your website and where they can learn more.

4.  Custom Design Your Background Space
Twitter not only allows you the opportunity to create a profile, but you can also design your own profile background. This is HUGE! Your Twitter background can speak volumes towards who you are, what you do and how people can learn more. 

Your Twitter background can have a picture of you, your business logo, your latest product or book.  It can show a picture image of a testimonial or a link to a free offer or special deal.
Have fun with your background but keep it clear.  You want to make sure it is really easy for visitors to understand what you do, why you do it and how they can take action.  Ultimately, you want visitors to take action. So, give them a reason to follow through and make it super easy.

5.  Offer Exclusive Deals to Twitter Followers
If you haven't already noticed the theme of this article is to make your Twitter followers feel special. (That's when the magic happens!) And, exclusive deals for followers does just this.  It also keeps them coming back to check in frequently because they know you offer special deals. 

Don't make it complicated.  Most of the time Entrepreneurs don't offer deals because they over think them or try to make them more complicated than necessary.  Keep any exclusive offer simple and fun. 

For example, you could post: "20% off all dating profile critic if you schedule today - Exclusive for our Twitter followers. Just mention you saw this post." You can even start a deal of the week.  This will keep followers coming back week after week after week!  



Which of these 5 magical Twitter strategies called out to you?  How will you begin implementing it? 


By Kim Garst

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