Building a strong social media presence is so important in
this era. Social media marketing has become an important marketing strategy for
businesses whether big or small. Consistently producing quality and relevant
social media content, however, can be a bit taxing and time-consuming. Social
media marketing can quickly consume your valuable time if you’re not cautious.
Here are tips that will help you save time when marketing on social media.
#Tip 1. Set your goals right.
If you want to incorporate social
media marketing into your marketing strategy, you should first set clear goals.
Turning to social media without a clear knowledge of what you want is
counterproductive and a waste of time. Know who your target audience is, what
you want to achieve, and how you will achieve it. Your goals will also help you
measure your success.
#Tip 2. Use
automation software.
While planning out your social media posts earlier saves
time, you can save more time by using automation software that can be set up to
post content on your behalf whether. You can sign up for tools that allow you
to schedule your posts days or weeks before. It is better to spend some hours
at once coming up with social media posts for a given period rather than get
spending so much time with it every single day.
Examples of softwares you can use to schedule social media
posts include Buffer, Hootsuite and HubSpot. Others such as IFTTT and Zapier can
automatically post WordPress blogs to your social media pages.
#Tip 3. Save your
hashtags
Using hashtags when posting is
necessary for categorizing content and increasing engagement. Save all the hashtags you are likely to use in
a note on your phone or computer so that you can easily add them to your
content while posting. You can find some
relevant and trending hashtags with tools like Twitonomy, Hashtagify.me and
RiteTag
#Tip 4. Share Content
Coming up with new content every
time can be overwhelming. In this case, user generated content can be very
effective. User generated content is content that has been created by your
fans. This helps you save time, and
decrease content creation cost. It also makes your account much interesting and
cajoles the person who had posted it
#Tip 5. Get a mobile device.
If you have a smartphone or tablet, you will no longer have to be at your work station or have your computer to post
on social media. You can go about other businesses and still post content from your
phone wherever you are as long as there is an internet connection. Apps like Pocket let you store content you
find online in one place until you’re ready to use it.
#Tip 7: Drop some platforms
Some platforms may promise a whole
lot of value and a solid return on your investment but you may later realize that
they don’t work for your brand. Dropping such platforms can help you focus your
effort to platforms that give you better results.
#Tip 8: Republish your content
When going through your analytics you
may identify old posts that attracted more traffic and you can update them with
relevant content if things have changed and they are now outdated and repost. This
strategy will save you enormous time and it will be a favor to your new
followers who had not seen it.